Welcome to Presslayer.com Here you will find a wealth of information on succeeding in running an online business through digital marketing and the many opportunities and challenges this presents. We are dedicated to providing the latest information on using the press, your website, social media as well as other forms of exposure and advertising to increase awareness of your brand and promote your product or idea. If done properly these avenues can be very useful in getting your content, your idea, your product, or your brand in front of many, many people around the globe. It can have a negative effect if it is done improperly. Our goal is to guide you gently yet firmly through the maze of online promotion. The many forms of online marketing all work together to promote your concepts, increase awareness of your product or idea, promote your brand, and are key in overall exposure. This promotes long term viability and builds the foundation of your brand or spreads your idea to users worldwide. Not only how you present your idea and in which format the idea, product or brand is presented, but also how you drive that vehicle effects how your concepts are driven home. Everything from your trademark, to your website, to your marketing format, all impact the success (or failure) of your idea or product. We hope that the lessons learned here will help you make the right decisions for you and your company and help you get the best out of your online marketing, conquer your competition, change the way the world thinks, and creates the success you desire.